SEO (Search Engine Optimization) is the practice of improving your website to rank higher on search engines like Google, attracting more organic (unpaid) traffic from people searching for relevant topics.
WordPress SEO Setup (Short Guide):
- Install an SEO plugin – Use Yoast SEO or Rank Math and activate it.
- Configure the plugin – Follow the setup wizard, set site type, and add homepage title/meta description.
- Set permalinks – Use Post name for clean URLs (Settings → Permalinks).
- Optimize content – Include your focus keyword in the title, first paragraph, subheadings, and image alt text. Keep paragraphs short.
- Submit sitemap – SEO plugins create it automatically; submit it in Google Search Console.
- Check technical SEO – Enable SSL, use a fast, mobile-friendly theme.
- Add links – Internal links to your pages and credible external links.
Follow these steps to make your WordPress site SEO-ready.