Google’s AI Overviews & The CTR Drop Debate

[Temi Odurinde]

Since Google rolled out AI Overviews, many SEOs are reporting lower organic CTR — even when rankings haven’t changed.

Users get answers directly in the SERP.
Fewer clicks.
More zero-click searches.

Key discussion points:

Are AI Overviews reducing traffic across informational queries?
Should we shift focus from traffic → brand visibility?
Are commercial and BOFU pages safer?
How do we optimize for inclusion inside AI summaries?
This is one of the biggest shifts in search behavior right now.

Want another angle? I can give you one focused on technical SEO or monetization.

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