This course is structured into two comprehensive sections:
1. SEO Fundamentals
Build a strong foundation by learning core SEO principles, search engine processes, keyword research, and on-page optimization.
2. Advanced SEO
Develop strategic, future-ready skills with advanced techniques in technical SEO, topical authority, algorithm updates, AI in search, and performance measurement.
SEO Fundamentals introduces you to the core principles of Search Engine Optimization and how SEO works in real-life scenarios.
It is designed to help beginners understand how search engines operate, how users search, and how websites can be optimized to rank better on Google.
The focus is strongly practical and hands-on. Trainees will not only learn SEO concepts but will also apply them immediately using real websites, keywords, and tools.
By the end of this module, trainees will be able to confidently analyze a website, identify SEO issues, and implement foundational optimizations.
Trainees will learn how Google and other search engines:
Hands-on: Analyze real websites to see what pages are indexed and how Google displays them in search results.
Trainees will understand:
Hands-on: Use simple keyword research tools and Google search features to find keywords for a real topic or business.
Trainees will learn how to:
Hands-on: Fill out a keyword research template using real keyword data for a sample website or personal project.
Trainees will learn how to optimize:
Hands-on: Optimize a live webpage or sample page using on-page SEO best practices.
Trainees will understand:
Hands-on: Review backlink profiles of real websites and identify safe off-page SEO opportunities.
Trainees will learn the basics of:
Hands-on: Identify basic technical SEO issues using using 30+ Google operators
Trainees will understand:
Hands-on: Analyze a local business listing and identify optimization opportunities.
A short multiple-choice quiz to:
Trainees will complete a Basic SEO Audit where they will:
This project ensures trainees can apply what they’ve learned, not just explain SEO theory.
Advanced SEO builds on foundational SEO knowledge and equips trainees with modern, strategic, and future-proof SEO skills.
This module focuses on how search engines evaluate quality, authority, and trust, and how SEO has evolved beyond keywords into topical authority, user value, and measurable business impact.
Trainees will move from “doing SEO tasks” to thinking like SEO strategists — understanding why rankings change, how to respond to algorithm updates, and how to build long-term search visibility across traditional search and AI-driven search experiences.
The module is highly hands-on and data-driven, using real websites, audit frameworks, and strategy documents.
Trainees will learn:
Hands-on: Evaluate real websites against E-E-A-T signals and identify gaps affecting rankings.
Trainees will understand:
Hands-on: Create a topical map and content cluster plan for a real website or niche.
Trainees will learn how to:
Hands-on: Complete a full website audit using provided templates and spreadsheets for a live website.
Trainees will explore:
Hands-on: Analyze search results for AI-generated answers and optimize content for visibility in AI-driven search experiences.
Trainees will learn:
Hands-on: Build a simple SEO performance and ROI framework using real data scenarios.
A quiz designed to:
Trainees will develop a complete Advanced SEO Strategy, including:
This project ensures trainees can design and justify SEO strategies, not just execute tasks.
This lesson introduces how search engines work, covering crawling, indexing, and ranking. You’ll learn how Google finds, understands, and ranks web pages and how SEO improves visibility and traffic.
This lesson covers the basics of keyword research, including types of keywords, how to find them, and the importance of matching search intent. You’ll learn to choose relevant keywords, avoid common mistakes, and use free tools to create content that ranks and attracts the right audience.
On-Page SEO is the practice of optimizing website pages including content, titles, headings, URLs, images, and page speed to improve search rankings, user experience, and organic traffic. Proper optimization ensures search engines understand your content and boosts visibility.
Off-Page SEO focuses on improving a website’s authority, trust, and visibility through activities outside the site, mainly backlinks, brand mentions, and social signals. Quality and relevance matter more than quantity, and ethical strategies like guest posting, influencer outreach, and local SEO build long-term rankings and credibility.
Learn how to use 30+ Google Search Operators to audit websites, identify content and technical issues, analyze competitors, and uncover brand signals enabling faster, smarter, and more accurate SEO audits without relying on paid tools.
The goal of this project is to apply your SEO knowledge to a real website. You will perform a basic SEO audit of a website using 30+ Google search operators
You’ve built a strong foundation that sets you up for success. In Module Two: Advanced SEO, you’ll level up with hands-on skills advanced keyword strategies, full site audits, AI-driven search optimization, AEO, and real project execution using a live WordPress site, so you can manage SEO campaigns like a pro.
Learn how Google evaluates content quality, authority, and trust through algorithm updates and ranking systems. Master E-E-A-T principles and practical strategies to improve site credibility, recover from ranking drops, and build long-term SEO success.
Learn how to build topical authority by creating comprehensive pillar pages and supporting content clusters. This lesson teaches you to structure content, link strategically, and demonstrate expertise so Google trusts your site and ranks it higher.
In this lesson, you’ll learn how to conduct a full SEO audit using Screaming Frog, Google Search Console, and SEMrush. You’ll identify technical, on-page, indexing, and authority issues, prioritize them by impact, and turn your findings into actionable SEO strategies for real websites.
This lesson focuses on how to build topical authority by organizing content into pillar pages and supporting cluster pages, strengthening your website’s expertise, relevance, and SEO performance.
In this lesson, you will learn how to measure the performance and ROI of SEO campaigns to make data-driven decisions and demonstrate tangible business impact. You’ll understand why SEO measurement matters, the key metrics to track, and how to calculate ROI effectively.
This project is the core practical assignment designed to help trainees apply professional SEO skills in a practical setting. Trainees will analyze a live website to identify technical issues affecting crawlability, indexing, site speed, and overall search performance.
Using industry tools and audit frameworks, trainees will uncover SEO weaknesses and recommend clear, actionable improvements to enhance rankings, visibility, and user experience.
Google